During OP1, as the S-Team reads and reviews the various operating plans, they select the initiatives and goals from each team that they consider to be the most important to achieve. These selected goals are called, unsurprisingly, S-Team goals. In other words, my (Bill’s) team working on Amazon Music might have had 23 goals and initiatives in our 2012 operating plan. After reviewing our plan with us, the S-Team might have chosen six of the 23 to become S-Team goals. The music team would still have worked to achieve all 23 goals, but it would be sure to make resource allocation decisions
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