Working Backwards: Insights, Stories, and Secrets from Inside Amazon

by Colin Bryar

“The best way to fail at inventing something is by making it somebody’s part-time job.”6

Donald Wheeler, in his book Understanding Variation, explains: Before you can improve any system … you must understand how the inputs affect the outputs of the system. You must be able to change the inputs (and possibly the system) in order to achieve the desired results. This will require a sustained effort, constancy of purpose, and an environment where continual improvement is the operating philosophy.

Output Metrics Show Results. Input Metrics Provide Guidance.

the long-term interests of shareowners are perfectly aligned with the interests of customers.

Very often, failure is temporary and eventually gives birth to success.