“What kind of a paper is it?” “Well, I never read the newspaper. It isn’t much. But boy, the magazine supplement! What stories…I’m reading the serial of Zane Grey’s Riders of the Purple Sage.” I stared at him in complete disbelief. “Riders of the Purple Sage!” I exclaimed. “Yes.” “Do you think I can sell those papers?” “Sure. I make over fifty cents a week and have stuff to read,” he explained. I followed him home and he gave me a copy of the newspaper and the magazine supplement. The newspaper was thin, ill-edited, and designed to circulate among rural, white Protestant readers.
