Tewson had an idea—one that would affect the lives of millions of people. If she could make charitable giving “active, emotional, involving and fun,” she thought, perhaps it could ease the whole interaction. Her idea was to pair something people already liked to do—in this case, watch comedy on TV—with contributing to the plight of people in need. The charity was called, brilliantly, Comic Relief. Comic Relief is best known for Red Nose Days, the first of which took place in February 1988.