Mila

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Being good at what nobody is doing is better than being great at what everyone is doing. But being an expert in something nobody is doing is exponentially more valuable. To reap the residual results of knowledge, the first step is to leverage what others know. But the ultimate goal is to identify knowledge that is unique to you, and build on it. Is there something that seems hard for other people but easy for you? Something that draws on what you already know, making it easier to continuously learn and grow your competence? That is an opportunity for you to create unique knowledge.
Effortless: Make It Easier to Do What Matters Most
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