Effortless: Make It Easier to Do What Matters Most

by Greg McKeown

All too often, we sacrifice our time, our energy, and even our sanity, almost believing that sacrifice is essential in and of itself. The problem is that the complexity of modern life has created a false dichotomy between things that are “essential and hard” and things that are “easy and trivial.” It’s almost like a natural law for some people: Trivial things are easy. Important things are hard. Our language helps to reveal our deeper assumptions. Think of these revealing phrases: When we accomplish something important, we say it took “blood, sweat, and tears.” We say important achievements are “hard-earned” when we might just say “earned.” We recommend a “hard day’s work” when “day’s work” would suffice.