Lisa Zahn

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To invert means to turn an assumption or approach upside down, to work backward, to ask, “What if the opposite were true?” Inversion can help you discover obvious insights you have missed because you’re looking at the problem from only one point of view. It can highlight errors in our thinking. It can open our minds to new ways of doing things.
Effortless: Make It Easier to Do What Matters Most
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