Doug Lautzenheiser

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If you want to make something hard, indeed truly impossible, to complete, all you have to do is make the end goal as vague as possible. That’s because you cannot, by definition, complete a project without a clearly defined end point. You can spin your wheels working on it. You can tinker with it. You can (and likely will) abandon it. But to get an important project done it’s absolutely necessary to define what “done” looks like.
Effortless: Make It Easier to Do What Matters Most
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