Doug Lautzenheiser

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There are two types of results: linear and residual. Whenever your efforts yield a one-time benefit, you are getting a linear result. Every day you start from zero; if you don’t put in the effort today then you don’t get the result today. It’s a one-to-one ratio; the amount of effort you put in equals the results received. But what if those results could flow to us repeatedly, without further effort on our part? With residual results you put in the effort once and reap the benefits again and again. Results flow to you while you are sleeping. Results flow to you when you are taking the day off. ...more
Effortless: Make It Easier to Do What Matters Most
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