Marketing author Seth Godin once shared the following: “If you can think about how hard it is to push a business uphill, particularly when you’re just getting started, one answer is to say: ‘Why don’t you just start a different business you can push downhill?’ ” Reid Hoffman, the cofounder of LinkedIn, has said, “I have come to learn that part of the business strategy is to solve the simplest, easiest, and most valuable problem. And actually, in fact, part of doing strategy is to solve the easiest problem.”
