Effortless: Make It Easier to Do What Matters Most
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Break the first obvious action down into the tiniest, concrete step. Then name it.
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Start with a ten-minute microburst of focused activity to boost motivation and energy.
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To simplify the process, don’t simplify the steps: simply remove them. Recognize that not everything requires you to go the extra mile.
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Adopt a “zero-draft” approach and just put some words, any words, on the page.
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Set an effortless pace: slow is smooth, smooth is fast.
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Effortless Results: not to achieve a result once through intense effort, but to effortlessly achieve a result again and again.
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Principles, however, can be applied broadly and repeatedly. At their best, they are universal and timeless.
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when we have the solid fundamentals of knowledge, we have somewhere to hang the additional information we learn. We can anchor it in the mental models we already understand.
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four books a year.
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Being good at what nobody is doing is better than being great at what everyone is doing. But being an expert in something nobody is doing is exponentially more valuable.
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Warren Buffett uses three criteria for determining who is trustworthy enough to hire or to do business with. He looks for people with integrity, intelligence, and initiative,
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What is a problem that irritates me repeatedly? What is the total cost of managing that over several years? What is the next step I can take immediately, in a few minutes, to move toward solving it?
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Part III: Effortless Results
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now you want those results to continue to flow to you, again and again, with as little additional effort as possible. You are ready to achieve Effortless Results.
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Learn principles, not just facts and methods.
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Tell stories that are easily understood and repeated.
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Free up space in your brain by automating as many essential tasks as possible.
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Use checklists to get it right every time, without having to rely on memory.
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Follow the Three I’s Rule: hire people with integrity, intelligence, and initiative.
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If you take away just one message from this book, I hope it is this: life doesn’t have to be as hard and complicated as we make it. Each of us has, as Robert Frost wrote, “promises to keep, / And miles to go before I sleep.” No matter what challenges, obstacles, or hardships we encounter along the way, we can always look for the easier, simpler path.
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