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Ikhwan Aryadi
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Effortless: Make It Easier to Do What Matters Most, by Greg McKeown

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Don’t go for the overly sophisticated message. Don’t go for the one that makes you sound smart. Go for the straightforward message that can be easily understood and repeated.
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Effortless: Make It Easier to Do What Matters Most
Effortless: Make It Easier to Do What Matters Most
by Greg McKeown
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