Even to this day, LEGO’s offices bustle with activity and joy. And this culture of productive play continues to fuel their creativity, spawning everything from LEGOLAND theme parks around the world, to video games, to TV shows and blockbuster LEGO movies. In 2015 LEGO was named the “world’s most powerful brand.” It’s also a powerful example of how “playing hard” can make hard work feel effortless.
