His core insight was that when his employees relied on the hive mind, their days were structured by incoming messages, which dictated what they worked on and kept them jumping back and forth between many different projects simultaneously, limiting the quality of attention they devoted to any one objective. Devesh decided to reverse this dynamic. He wanted his employees to decide what to work on and then, once they made that decision, limit their attention to this choice until they were ready to move on to something else.

