To make this project management more systematic, Optimize deploys an online collaboration tool called Flow. In its simplest form, Flow allows you to track tasks associated with projects. Each task is represented as a card that can be assigned to particular people and given a deadline. Files and information related to the task can be attached to the card, and discussion tools allow those working on the task to hold conversations directly on the virtual card in a forum-style format. Finally, these cards can be moved around and arranged into different columns, where each column is labeled to
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