Knowledge work is better understood as the combination of two components: work execution and workflow. The first component, work execution, describes the act of actually executing the underlying value-producing activities of knowledge work—the programmer coding, the publicist writing the press release. It’s how you generate value from attention capital. The second component, workflow, is one we defined in the introduction of this book. It describes how these fundamental activities are identified, assigned, coordinated, and reviewed. The hyperactive hive mind is a workflow, as is Devesh’s
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