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Ideas que pegan: Por qué algunas ideas sobreviven y otras mueren (Acción Empresarial) (Spanish Edition)
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Ideas que pegan: Por qué algunas ideas sobreviven y otras mueren (Acción Empresarial) (Spanish Edition)
by Chip Heath
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la maldición del conocimiento: en cuanto sabemos algo, nos cuesta recordar cómo eran las cosas cuando no lo sabíamos