At the time, Bezos was newly married, with a comfortable apartment on the Upper West Side and a well-paying job. While MacKenzie said she would be supportive if he decided to strike out on his own, the decision was not an easy one. Bezos would later describe his thinking process in unusually geeky terms. He says he came up with what he called a “regret-minimization framework” to decide the next step to take at this juncture of his career. “When you are in the thick of things, you can get confused by small stuff,” Bezos said a few years later. “I knew when I was eighty that I would never, for
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