level 5 leaders’ characteristics included:4 Intense professional will, yet personal humility Understated, yet fearless Transformational leaders Dedicated their lives to building an enduring and great company Selected the best people for jobs, even bypassing family members of the founders Founded the company or grew the organization from within Looked in the mirror and assigned self-blame, looked out the window to assign credit Obsessive about knowing their business in detail Brutally honest about reality, even when it is bad news