Fred was willing to stake millions of dollars on his son because he believed he could leverage the skills Donald did have—as a savant of self-promotion, shameless liar, marketer, and builder of brands—to achieve the one thing that had always eluded him: a level of fame that matched his ego and satisfied his ambition in a way money alone never could. When things turned south in the late 1980s, Fred could no longer separate himself from his son’s brutal ineptitude; the father had no choice but to stay invested. His monster had been set free. All he could do was mitigate the damage, keep the cash
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