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But if you know anything about butterflies, you know that the two sides of their wings can be dramatically different. If the top is an opalescent blue, the underside can be a brownish gray with ocher spots. The sharp contrast provides butterflies with a material evolutionary advantage, because when their wings are open they can attract a mate, while when their wings are closed they can disappear on the trunk of a tree.
If we earn fifty cents an hour, we admire the rich and pity the poor, and we reserve the full force of our venom for those who make a penny more or a penny less. That’s why there isn’t a revolution every ten years.
It seemed like every country in the world had stamps of statesmen and motorcars. Where were the stamps of the elevator boys and hapless housewives? Of the six-story walk-ups and soured wine?
You see this apple? Sweet. Crisp. Ruby red. It wasn’t always like that, you know. The first apples in America were mottled and too bitter to eat. But after generations of grafting, now they’re all like this one. Most people think this is man’s victory over nature. But it’s not. In evolutionary terms, it’s the apple’s victory. She gestured disdainfully toward the exotics in the bowl. —It’s the apple’s victory over hundreds of other species competing for the same resources—the same sunlight, water and soil. By appealing to the senses and physical needs of humans—we beasts who happen to have the
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Most people have more needs than wants. That’s why they live the lives they do. But the world is run by those whose wants outstrip their needs.