Brian Eshleman

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The truth for perishable grocery is closer to an NICU ward at the hospital: blazing technology furiously working to sustain premature life. The fruit and veg of our lives are alive and need to stay that way until we bite into them. Unlike the NICU, however, the distribution center has no interest in survivability per se. Instead all this technology serves to control. The teenage ambition to stop-start time, pause, and then unfreeze life at the perfect moment is steadily being achieved for many forms of produce.
The Secret Life of Groceries: The Dark Miracle of the American Supermarket
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