The Practice: Shipping Creative Work

by Seth Godin

The practice seeks to make change, but the process demands originality. The practice is consistent, but only in intention, not in execution.

Again and again, creative leaders fail. It is the foundation of our work. We fail and then we edit and then we do it again.

criticism reminds us of the outcomes, not the process. Criticism takes us out of our commitment to the process—this time, for some people, the work didn’t work.