The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly

by David Meerman Scott

I offered advance copies to approximately 130 important bloggers, I sent out nearly 20 news releases (you’ll read later in the book about news releases as a tool to reach buyers directly), and my publisher alerted contacts in the media. That’s it.