The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly

by David Meerman Scott

The team researches what people are searching on—terms like “Belize honeymoon” and “Belize all-inclusive vacation”—and then works to craft content for the Lodge at Chaa Creek’s site, as well as its Belize Travel Blog.5 The goal is to offer content that is valuable