The premise is this: listen in a prescribed way to get what you want (i.e., get a date, make the sale, negotiate the best terms, or climb the corporate ladder). Listening may indeed and probably will help you accomplish your goals, but if that’s your only motivation for listening, then you are just making a show of it. People will pick up on your inauthenticity. You don’t need to act like you are paying attention if you are, in fact, paying attention.