Experts in web analytics say the majority of internet users give articles online about fifteen seconds before deciding to stay or go, and if a website takes more than three seconds to load, people get utterly exasperated and move on. A study by a British advertising buyer found that, on average, when people are at home, they switch between devices (phone, tablet, or laptop) twenty-one times per hour, all while the television is on in the background. So if you’re still reading this book so many pages in, I’m ecstatic.
