Research by Graham Bodie, a professor of integrated marketing communication at the University of Mississippi, shows that people are more likely to feel understood if a listener responds not by nodding, parroting, or paraphrasing but by giving descriptive and evaluative information. Contrary to the idea that effective listening is some sort of passive exercise, Bodie’s work reveals it requires interpretation and interplay. Your dog can “listen” to you. Siri or Alexa can “listen” to you. But ultimately, talking to your dog, Siri, or Alexa will prove unsatisfying because they won’t respond in a
...more
