You're Not Listening: What You're Missing and Why It Matters

by Kate Murphy

To really listen is to be moved physically, chemically, emotionally, and intellectually by another person’s narrative.

The 1 percent rule, or 90-9-1 rule, of internet culture holds that 90 percent of users of a given online platform (social media, blogs, wikis, news sites, etc.) just observe and do not participate, 9 percent comment or contribute sparingly, and a scant 1 percent create most of the content.

Of course, what generates the most interest and attention online is outrage, snark, and hyperbole. Posts that are neutral, earnest, or measured don’t tend to go viral or get quoted in the media.