But just as you should be mindful and intentional when you grant the gift of your attention, you should try to be as mindful and intentional when you withhold it. While not listening is justified and a matter of practicality in some circumstances, there’s no getting around the fact that it’s a form of rejection. Consciously or unconsciously, you are choosing to attend to something else, which implies that person is not as interesting, as important, or as worthwhile, at least not at that moment.