This perhaps explains why social media is so seductive. The speed with which gossip can be accessed online, and the sheer quantity, is more than you could ever muster or manage in face-to-face interactions. It creates this imperative to keep checking to make sure you are still in the loop. But, of course, you can never keep up with it all, and with so many narratives and interpretations, the quality and value of the information plummets.