The 1 percent rule, or 90-9-1 rule, of internet culture holds that 90 percent of users of a given online platform (social media, blogs, wikis, news sites, etc.) just observe and do not participate, 9 percent comment or contribute sparingly, and a scant 1 percent create most of the content. While the number of users contributing may vary somewhat by platform, or perhaps when something in the news particularly stirs passions, the truth remains that the silent are the vast majority.
