Unlock It: The Master Key to Wealth, Success, and Significance

by Dan Lok

Have a predictable, consistent, and profitable way of acquiring customers • Can turn customers into members, and members into raving fans • Maximize the value to you of each customer who comes through the doors

I’d much rather spend time with sophisticated and affluent customers.

When you charge premium prices, it becomes a better experience for your customers as well.

It’s no longer the big fish eating the small fish—it’s the fast fish eating the slow fish.

Social capital is a following of people who like you, trust you, support you, and are willing and capable of buying from you.

It’s the key to strategically scaling—the ability to create massive growth in revenue and profits without adding enormous costs.

We are entering an age where social capital is becoming more important than ever.

The common mistake most companies make with social media is that they try to sell to their customers with every interaction without delivering value first.

That’s why I deposit more into my social capital than I withdraw. I make deposits into my social capital every single day. So when I want to convert my social capital into financial capital, it’s simple and easy.

Since I’ve invested heavily in my social capital, everything else in my business has become easier.

I sell my High-Ticket Offers without resistance—in fact, sometimes my closers must turn people down. On top of that, I’ve gained access to celebrities, met with high-level CEOs and founders, and formed highly ...

Because I’ve accumulated a substantial amount of social capital over the years.

If you are an existing company, you’re in trouble if you don’t build that trust and relationship with your customers.

The days where you can put your offer in front of a cold audience with no priming, no context, no relationship, no value, and no trust are over.

Not only has this strategy expanded our social following, but it’s the reason we’ve been able to scale our revenues and profits very quickly, consistently.

Retargeting captures sales that were missed during the Conversion step.

The theory states that your customer must have consumed at least one hour of content for every thousand dollars

they spend with you. That’s why this step is so crucial.

In this step, you are delivering value to your audience and helping them solve a problem. You are giving them valuable content, and it’s the first step toward building a relationship with them. ...

do not put offers in front of audiences that do not know who I am.

the purpose is to gain a commitment from your prospect in the form of a purchase or their information. You should invest about 25 percent of your budget into this step.

By simply staying top of mind, you’ll generate more sales.

They join because they want to learn a new skill, better their relationships, join a positive and supportive community, challenge themselves, grow their business, or a dozen other reasons.

In our retargeting strategy, we rotate our ads and make sure we scratch every itch our audience has.

keep learning, keep implementing, and keep taking action.