Kindle Notes & Highlights
by
Dan Lok
Read between
October 28 - November 28, 2019
the only difference is the value I can deliver to the marketplace. Money is nothing more than the by-product of value creation.
But instead of working more hours, what if you increase the value of your hours? What if you learned to solve bigger problems for other people? What if you improved your skills and delivered more value?
Focus on improving your skills and increasing the value you can give. Your income will follow these changes.
be patient. Wait until you can earn $10,000 a month with your first High-Income Skill before moving to the next.
Digital marketing includes mapping out funnels, managing Facebook pages and ads, growing Instagram accounts, building customer relationships, and more. Digital marketing is a massive opportunity for young and ambitious people who are already familiar with social media. If you love social media, why not choose it as a High-Income Skill? With the boom of social media, companies can’t keep up with the trends. If you can learn this skill and take on four $2,500/month clients, that’s your High-Income Skill right there.
this is one of the most critical High-Income Skills that makes all of your other High-Income Skills more effective.
AI and VR will play a massive part in our society. Programmers are needed in all industries—from marketing to health to finance.
there are three High-Income Skills that I love: High-Ticket Closing®, copywriting, and digital marketing. They’re the ultimate High-Income Skills because they help other businesses generate revenue or acquire new customers.
If you want to earn more money, you can either deliver more value to the same amount of people or provide value to more people.
So, the question to ask if you want to earn more money is, “How can I deliver more value to more people?”
That experience taught me that on the other side of fear is a feeling of joy.
YOUR COMFORT ZONE IS YOUR INCOME ZONE
As H. P. Lovecraft wrote in his novel Supernatural Horror in Literature, “The oldest and strongest emotion of mankind is fear and the oldest and strongest kind of fear is fear of the unknown.”
You see, nothing has any meaning except the meaning you give it.
What Wealth Triggers can you put into your environment to remind you of the values you want to achieve? Changing my environment has worked for me; it has worked for my mentor and worked for my students who have put it into practice. Try it for yourself; see how you feel.
Most people rely on their willpower and motivation to succeed, and that is why they see inconsistent results. If you can structure your time and environment well, you’ll feel the gravitational pull toward success without needing willpower at all.
“maximum results in minimum time.”
The uncertainty and lack of clarity about the potential outcome is the root of the problem. I provide clarity by asking a simple question, “Out of all these tasks you do every day, how many of these tasks are moving you toward the outcome you want?”
If you don’t have a clear idea of your desired outcome, then how can you measure your results?
WITH THE $500 PER DAY GOAL IN MIND, YOU CAN ASK YOURSELF QUESTIONS LIKE: • Am I moving toward making $500 a day? Or away from it? • How can I increase the value I’m delivering? • What am I doing right now that I shouldn’t be doing? • What’s the most efficient use of my time right now? • What’s the payoff of this activity I’m doing right now? By asking yourself these questions, you’ll move closer to your daily goal, then your weekly goal, and eventually your monthly goal.
maybe one-third of your hours are genuinely productive.
“Is what I’m doing right now worth $1,562.49 an hour?”
Adding more value is the answer. You can’t double the hours in a day, but you can double the value you deliver.
Every day, I would ask myself, “How can I increase the value I’m delivering? How can I charge more? How can I move closer to my daily income goal?” By asking myself those questions, I was able to charge more and more.
Well, when you find out which 20 percent of your actions create the most results for you, you can eliminate the other 80 percent. Instead of a “to-do list,” you can create a “not to-do list” and increase your focus.
Remember, being productive isn’t about adding on more work; it’s about taking away what is unnecessary and focusing on the few critical drivers for maximum results.
work takes up the amount of time available for doing the job.
Scripting is intentionally blocking out time for your goals and outcomes.
Remember—you don’t have to get it perfect; you have to get it going.
It’s not about them; it’s about the progress you are making toward your goal.
Take it one step at a time—don’t think too far into the future and create imaginary problems.
DAN LOK’S NONNEGOTIABLES BUSINESS WELL-BEING: Sixty minutes a day spent on thinking, developing strategies, and keeping a pulse on my team. EMOTIONAL WELL-BEING: Thirty minutes a day spent on a morning ritual that includes visualization, Attitude of Gratitude meditation, and deep breathing exercises. FINANCIAL WELL-BEING: Thirty minutes a day looking at financials and investments and reviewing numbers. GROWTH: Sixty minutes a day learning. This includes reading, consulting with experts, and meeting with other founders and CEOs. PHYSICAL WELL-BEING: Sixty minutes a day of physical exercise,
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Be ruthless about your outcome, stay laser-beam focused, structure your day like you’re a billionaire, eliminate your inner demons, and remain committed to your nonnegotiables. If you can do that, you’ll be shocked at how much you can accomplish.
I rely on my marketing, branding, and social media to generate leads. I make those who are interested come to me by booking a call through one of my closers. It creates a better experience for the closer and the prospect.
When you call them, you are a salesperson. When they call you, you are the expert.
You want to do the exact opposite. Typical salespeople talk fast, while High-Ticket Closers® slow down. Salespeople push features and benefits, while High-Ticket Closers® listen intently. Salespeople jump around with enthusiasm, while High-Ticket Closers® stay calm and collected as a professional.
I prefer to keep it very simple. My closing line is usually, “Hey, what would you like to do?” or “Where should we go from here?” That’s it. If I have done my job during the entire call, if I have asked the right questions and discovered the prospect’s pain, then saying “yes” to the sale becomes a natural, logical conclusion.
They ask, “What is the pain they are trying to escape?” or “How can I help them?” or “Would they be a good fit for this offer, or should I send them away?”
Exactly, Specifically, and Precisely.
Because when there is no pain, there is no sale. As harsh as it sounds, it’s the job of the High-Ticket Closer® to help the prospect realize the consequences of not making a change in their lives.
When there is no pain, there is no emotional investment. When there is no emotional investment, there is no sale.
All you need are these three steps: 1. KNOW YOUR VALUES
2. OVERDELIVER ON YOUR PROMISE
How can you overdeliver for your members?
CREATE A SPACE FOR MEMBERS TO CONNECT
What’s one way you can help your members connect?
they need the right offers presented to them.
What else could you offer them that would complement what they just purchased? • What type of problem are they likely going to face NEXT? How can you help them?
How can you deliver more value so you can raise your prices?
Could you turn this one-time purchase into a repeat purchase (membership)?
