Value SaaS Basecamp Guide: An Indian founders guide to achieve first $10K MRR

by Thiyagarajan M

Pick Global, Choose Early Adopters, and Focus on One Customer Size

“It is easier to earn a dollar than to earn a rupee.” —Sridhar Vembu, Zoho

With the initial set of customers you want to address, ask yourself if they are early adopters. Do they like trying new things? If not, find others who are early adopters. Feedback from people who are not early adopters is never useful.

The US customers are called DIY (Do It Yourself) customers, while Indian customers are called DIFM (Do It For Me) customers.

“Content marketing is 40% generating content, 60% distributing it.” —Krish Subramanian, Chargebee