Value SaaS Basecamp Guide: An Indian founders guide to achieve first $10K MRR

by Thiyagarajan M, Abhishek Bajaj, Prasanna Krishnamoorthy

This guide is for an early-stage SaaS founder who is on the journey to their first $10,000 in monthly recurring revenue (MRR). It was written because the authors believe that the experience of SaaS startups in Silicon Valley does not apply to founders from India. Like every other startup ecosystem, India has its own unique set of resources, knowledge capital, and limitations, and therefore needs a different approach. It guide presents insights distilled from authors' experiences and the experiences of several Indian SaaS founders. The guide assumes that the founder does not have B2B SaaS product management experience. Non-tech folks who are familiar with working with technology concepts will also be able to take away considerable learning from this guide. “When I started up 18 years ago, there was no ecosystem. Today there is both a rich ecosystem, and you have priceless information in this guide. I only wish someone had given me this 18 years ago!” —Pallav Nadhani, FusionCharts “If you have product-market fit in India, [it] does not mean that you have product-market fit in the US. Product market fit is not necessarily exportable. Learning this will save you 18 months or more! This guide can help you have a better quality of early revenue.” —Alok Goyal, Stellaris Venture Partners “When you're building for a new market, don’t get bogged down by the TAM question. Enterprises today are happy to buy products and grow their usage and pay more over time. I wish someone had told us this 5 years ago!” —Khadim Batti, Whatfix

Genres: Business

70 pages, Kindle Edition

Published August 11, 2019

Reviews

[Nandha Kumar · Rating 4 out of 5]

Very informative.

[Yash Dahenkar · Rating 4 out of 5]

Good insights for Indian SaaS startups

I'll recommend this book for Indian SaaS startups. It talks about various techniques to scale your Indian SaaS product globally.

[Pavel · Rating 1 out of 5]

Do not buy it

No insight, only basic theory that you will learn in marketing 101 MBA classes. Not worth of even spending 50 rupees.

[Rayan · Rating 5 out of 5]

An excellent concise guide that for sure works

A guide that for sure works. I recently joined Interview Mocha a startup which has been closely related with Upekkha

[Vinayak Hegde · Rating 3 out of 5]

Probably 3.5 stars. A good short read on building your product and finding product-market fit by curating and nurturing your initial set of customers for the Indian market. The book is quite concise and information dense. I found the links to further reads (books & articles) quite good. I will return to the book more as I talk to startups especially in the SaaS space.