Tom Killalea

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Movement Conservatives had finally managed to take over the political conversation, and they continued to move it rightward. A vice president of the Mackinac Center for Public Policy, a think tank, explained that there was a window of ideas the public would accept. To move that set of ideas rightward, believers had to promote fringe ideas aggressively until they became acceptable. FNC moved the Overton Window to the right with a constant stream of media chatter about creeping socialism and the assault by minorities and women on American freedom.
How the South Won the Civil War: Oligarchy, Democracy, and the Continuing Fight for the Soul of America
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