The oral world of our distant ancestors may well have had emotional and intuitive depths that we can no longer appreciate. McLuhan believed that preliterate peoples must have enjoyed a particularly intense “sensuous involvement” with the world. When we learned to read, he argued, we suffered a “considerable detachment from the feelings or emotional involvement that a nonliterate man or society would experience.”31 But intellectually, our ancestors’ oral culture was in many ways a shallower one than our own. The written word liberated knowledge from the bounds of individual memory and freed
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