McLuhan scoffed at the idea, chiding Sarnoff for speaking with “the voice of the current somnambulism.”4 Every new medium, McLuhan understood, changes us. “Our conventional response to all media, namely that it is how they are used that counts, is the numb stance of the technological idiot,” he wrote. The content of a medium is just “the juicy piece of meat carried by the burglar to distract the watchdog of the mind.”5
Point 2
McLuhan responding to David Sarnoff, who said that it is not the technology but how we use it that matters.
