User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play

by Cliff Kuang

“Designers don’t analyze, they put together.

We were building technology for people, but the technologists didn’t understand people.”

When something works well enough for you to predict what it’ll do next, you eventually form a mental model of it.

There may be no greater design challenge for the twenty-first century than creating better, tighter feedback loops in places where they don’t exist, be they in the environment, health care, or government.