Reaganland: America's Right Turn 1976-1980

by Rick Perlstein

When Richard Nixon attempted to repeat the accomplishment in 1968, intimating his sympathy for the region’s desire to keep the federal government from forcing racial desegregation upon it, it was dubbed the “Southern strategy.” When he swept the South along with almost all the rest of the nation in 1972, experts wondered whether the Party of Lincoln had flipped Dixie for good.