This new information world also provides a new set of tools and tactics that another generation of clercs can use to reach people who want simple language, powerful symbols, clear identities. There is no need, nowadays, to form a street movement in order to appeal to those of an authoritarian predisposition. You can construct one in an office building, sitting in front of a computer. You can test messages and gauge the response. You can set up targeted advertising campaigns. You can build groups of fans on WhatsApp or Telegram. You can cherry-pick the themes of the past that suit the present
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