This is the point in any project when you have to remind yourself of two important things. First, risk is inevitable in creative work, and no amount of preparation can completely protect you. You’ll develop the capacity to make these decisions well only by making lots of them and, yes, failing from time to time. Even failing big. Second, there is a sane middle ground between leaping off a cliff and hoping there’s a net at the bottom and planning the leap for three months before becoming distracted and wandering over to some other chasm.
