Why is this a big deal? Because such instant information can be easily and immediately forgotten. “Our brain appears to strengthen a memory each time we recall it, and at the same time forget irrelevant memories that are distracting us,” said Dr. Wimber. Forcing yourself to recall information instead of relying on an outside source to supply it for you is a way of creating and strengthening a permanent memory. When you contrast that with the reality that most of us have a habit of constantly looking up information—maybe even the same information—without bothering to try to remember it, it
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