Why is your morning routine so important? I strongly believe that if you jump-start your day by jump-starting your brain with a series of simple activities, you have a huge advantage. In addition, if you set up winning routines early in the day, you can benefit from what Tony Robbins calls “the science of momentum”: the notion that once you set accomplishment in motion, you can keep it in motion with much less effort than if you were trying to accomplish something from a standing start.