Reasons that are tied to your purpose, identity, and values will sufficiently motivate you to act, even in the face of all of the daily obstacles that life puts in your way. The healthy 70-year-old doesn’t go to the gym at 4:35 A.M. because he likes it—he goes because maintaining his health so he can continue to be with his family is motivation enough to him, even though he would much rather sleep in.
