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Life only scrolls in one direction, which is the direction of time, and no matter how far we might manage to go, that invisible wall will always be just behind us, cutting us off from the past, compelling us on into the unknown.
Still, if we don’t act to reclaim our data now, our children might not be able to do so. Then they, and their children, will be trapped too—each successive generation forced to live under the data specter of the previous one, subject to a mass aggregation of information whose potential for societal control and human manipulation exceeds not just the restraints of the law but the limits of the imagination.
We can’t permit our data to be used to sell us the very things that must not be sold, such as journalism. If we do, the journalism we get will be merely the journalism we want, or the journalism that the powerful want us to have, not the honest collective conversation that’s necessary.