Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business

by Pat Flynn

Fans are important, but superfans are everything.

Everyone is a fan of something, but if you’re a superfan, you behave a little differently.

Superfans invest time, money, and, most importantly, emotion into what they love.

superfans are the electricity that will spark your growth and the lifeblood that will keep your business energized.

If you want to win, capture people’s attention and show them quickly how you can add value to their lives.

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To move people from casual to active, you need to create a moment of activation—something that connects them to you and makes them go, “Oh, that’s different, and I like it.”

The language they use should become the lyrics you use in your brand.

Sing the right lyrics, and you’re going to get people to stick with you. You’re going to activate them.

That emotional element allows you to connect more deeply with people and better understand them, which will help you create better content, products, and services for them.

We gravitated toward each other because we had something in common that we could talk about together:

when you add personality into the mix and inject elements that your audience can relate to, then they’re not just going to follow your work. They’re going to follow you