So how can we persuade these irrational, emotion-filled humans around us? Help them to care about the idea you are presenting. Rather than a collection of bullet points, present information in an inspirational story that allows your listener to feel the problem and the proposed solution. Even better, encourage them to write the story — to spark their imagination and feel the possibilities. Change happens one person at a time, so make an effort to understand individual needs and concerns. Then, rather than focusing only on how the change will help the organization, build some individual
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