The trick of the Internet, I had learned, was not being unapologetically yourself or completely unfiltered; it was mastering the trick of appearing that way. It was spiking your posts with just the right amount of real… which meant, of course, that you were never being real at all. The more followers I got, the more I thought about that contradiction; the more my followers praised me for being fearless and authentic, the less fearless and authentic I believed myself to be in real life.
